A sustainable development on Berlin’s Spandau waterfront — ten buildings designed to shape a new rhythm of urban living.
We approached the identity by tuning into the duality of the site: soft shoreline and industrial harbor. Through research, material studies, and contextual exploration, we translated this atmosphere into a grounded yet future-facing visual language.
Urban Docks
Inspired by the spontaneity of Impressionist masters, we explored a visual language shaped by perception and emotion.
Guided by the Magician archetype, we used abstract materials — prisms, reflective foils, optical devices — to translate the fusion of technology and science into moments of visual wonder.
World in Flux
A visit to the Barberini Museum in Potsdam opened a dialogue between Impressionist landscapes and the Havel river shoreline.
“The play of light, vibrant colors, and fleeting moments captured by the masters sparked the idea that the same poetry exists here,” says Alex Libotte. “Just as the future community of Urban Docks will come to experience it.”
Light, shadow, and nature became guiding principles — not just for the visuals, but for the feeling the identity would carry.
Research & Inspiration
The identity for Urban Docks is shaped by a conceptual fusion of nature, art, science, and technology.
Design elements interpret this interplay — where clean lines meet organic forms, echoing both the architecture and the ethos of the project.
The logo draws from the building floor plans, while its forms and textures reflect the materiality of the campus.
This visual language gestures toward a future-forward community — one where innovation, design, and natural rhythms coexist.
The Dawn of a New Area
