AL – MA is the independent practice of Alex Libotte, a Creative Director, Senior Creative Advisor and Artist working across strategy, identity, imagery and visual storytelling.
Before shaping how something is expressed, Alex begins by understanding what a project is really trying to become, its ambition, context, tensions and the people it needs to reach.
A visual investigation into how an idea moves from inspiration into form.
almamorphosis (Personal Work, 2024)
The moments that matter most are when ideas begin to move, when a conversation opens something new, when a question shifts the direction, when an unclear thought becomes something tangible.
Alex is most useful at the point where a project is still forming, when the question is not fully clear, the direction is open and the right idea has not yet found its form. He brings together strategic thinking, cultural research, concept development, art direction and hands-on design and image making expertise.
Developing the identity and visual language for a future urban district, making its cultural, ecological and social ambitions tangible before the place physically existed.
One identity. Different volumes. Building a visual system that moves from clarity and restraint to character and expression.
A long-term creative partnership with Wöhner, evolving from Creative Direction into senior advisory work across brand, communication and organisational expression.
Skin Care for King Air
Creative direction and design for a custom aircraft livery exploring motion, surface and identity through form and material expression.
An image-making practice focused on industry, technology and material presence, bringing a more human and sensorial perspective to production environments.
