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AL–MA is the creative practice of Berlin-based Creative Director, Senior Creative Advisor and Artist Alex Libotte.

The work moves between strategy and identity through conceptual development, spatial expression, image-making, photography and visual exploration, often shaped through observation, investigation, conversation and experimentation.

The practice is drawn toward questions around atmosphere, culture, participation and the role form can play within lived experience.

"Almamorphosis" – 2024

Breakdancers in São Paulo featured in AL–MA's Nike Brazil project, capturing the essence of urban youth culture through immersive research and photography.
Playmobil model used for experimental livery design projections, exploring process-driven creative techniques.

Skin Care for King Air

A custom aircraft livery exploring motion, surface and identity through form and material expression.

Watch Film
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Shaping the identity and atmosphere of a future-oriented urban district at the intersection of ecology, culture and innovation.

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An immersive research and identity process shaped through participation, observation and street culture.

Advertising frame featuring Grin communication in an urban setting, highlighting the brand's presence in the city.
View inside the Grin app showing an animated location pin in the shape of the logo, symbolizing urban mobility and navigation.
Abstract industrial machinery captured with a poetic perspective, blending texture and form in a fresh visual approach.

A photographic exploration reimagining industrial production through atmosphere, materiality and visual perception.

Close-up of factory components, with a focus on texture and light, creating a poetic and visually compelling industrial scene.
Abstract view of industrial machinery in operation, highlighting intricate details and geometric forms, creating a poetic representation of the manufacturing process.
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