AL – MA is the independent practice of Creative Director, Senior Creative Advisor and Artist Alex Libotte.
Before shaping how something is expressed, I want to understand what it actually is. The idea behind it, the world it exists in and the people it touches. Through strategy, design and creative exploration, I translate ideas into form that connects with people and becomes part of their experience.
"Almamorphosis" – 2024
The moments that matter most are when ideas begin to move, when a conversation opens something new, when a question shifts the direction, when an unclear thought becomes something tangible.
Creating this kind of work means holding different perspectives, bringing together the sensitivity of an artist, the thinking of a strategist, the experience of a Creative Director and the trust that grows through long term partnerships.
Skin Care for King Air
A custom aircraft livery exploring motion, surface and identity through form and material expression.
Shaping the identity, atmosphere and visual language of a future urban district along Berlin’s Havel waterfront.
An immersive research and identity process shaped through participation, observation and street culture.
A photographic exploration reimagining industrial production through atmosphere, materiality and visual perception.
