Transforming Data into Vision
To help Nike Brazil communicate the intricacies of its market to U.S. board members, we proposed something unexpected: a spatial experience over a traditional presentation.
We transformed data into a visual and emotional journey — blending analog photography, cultural cues, and lived insights from the streets of Brazil. The result was an exhibition that brought research to life.
From day one, we built the concept hands-on, shaping layout and messaging through a shared physical model. Client meetings became collaborative sessions, with real-time changes made directly in the space.
We engaged with Brazil’s youth through portraiture and open conversation — from breakdance battles and streetball games in São Paulo to surf sessions and running culture in Rio.
This journey shaped the narrative for Nike Brazil’s exhibit, It’s All Ours — a raw and immersive space co-created with local street artists, capturing the culture where Nike lives and moves.
Immersive Journey
For this project, we invited fine art photographer Marcio Simnch to join the journey. Known for his analog practice and sensitivity to urban textures and youth culture, Marcio brought a distinct perspective — capturing the spirit of the streets with 4x5 film, medium format, and Polaroids.
His approach added depth, care, and authenticity to the visual narrative.
Collaborative Lens
