Urban Mobility
A strategic merger of two electric scooter and bike rental companies aimed at redefining urban mobility in Latin America.
The goal was to create a unified brand identity that captured the essence of both companies while connecting emotionally with users across diverse markets.
The genesis of the brand unfolded on the streets, where customers naturally encounter Grin. Our process involved immersive exploration on bikes and electric scooters, drawing inspiration from the textures, imperfections, and surfaces of the city. Tracking our movements through the urban landscape led to valuable insights that shaped the visual language of the new brand.
Navigating The Process
Urban Inspiration
Patterns from our creative phase embodied urban dynamics, giving the brand a bold, playful identity.
City block shapes became image frames, while movement data inspired the logo and graphical elements. Solutions like branded ramps and sponsored cycle lanes addressed real challenges, positioning Grin as both a brand and an artistic tribute to city navigation.
