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young man and woman standing in front of wall with Grin electric rental bike and scooter representing rebrand and imagery of the brand

Agency: Rebu

Client: Grin & Yellow

Brand Identity

Urban Mobility

A strategic merger of two electric scooter and bike rental companies aimed at redefining urban mobility in Latin America.


The goal was to create a unified brand identity that captured the essence of both companies while connecting emotionally with users across diverse markets.

The genesis of the brand unfolded on the streets, where customers naturally encounter Grin. Our process involved immersive exploration on bikes and electric scooters, drawing inspiration from the textures, imperfections, and surfaces of the city. Tracking our movements through the urban landscape led to valuable insights that shaped the visual language of the new brand.

Navigating The Process
Urban Inspiration

Patterns from our creative phase embodied urban dynamics, giving the brand a bold, playful identity.


City block shapes became image frames, while movement data inspired the logo and graphical elements. Solutions like branded ramps and sponsored cycle lanes addressed real challenges, positioning Grin as both a brand and an artistic tribute to city navigation.

young man and woman standing in front of wall with Grin electric rental bike and scooter representing rebrand and imagery of the brand
branded bike lane in são paulo brazil as showcase for the rebrand of an electric scooter and bike rental service
truck driving through center of são paulo with rebranded design shwcasing design elements
out of home super sized poster showing brand communication for electric scooter and bike rental company
a small branded ramp to bridge the gap between curpb and street so scooters and bikes can have easier access
iPhone on a marble table top at the creative studio showing an animation of opening mobility app
various rebranded electric scooters standing infront of office building
t-shirt showing apparel design from branding process
wall showcasing various posters in order to visualize branding elements like logo, photography and key visual
wall showcasing various posters in order to visualize branding elements like logo, photography and key visual
dark green hoodie with neon green logo design for electric scooter company
wall showcasing various posters in order to visualize branding elements like logo, photography and key visual
branded tote bag as usecase for a rebranding process
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